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	<title>Lennox Communications</title>
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	<link>http://lennoxcommunications.com</link>
	<description>Exploring the frontiers of media</description>
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		<title>Figuring out Generation Y: the too-quiet generation?</title>
		<link>http://lennoxcommunications.com/marketing/figuring-out-generation-y-the-too-quiet-generation/</link>
		<comments>http://lennoxcommunications.com/marketing/figuring-out-generation-y-the-too-quiet-generation/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 19:35:27 +0000</pubDate>
		<dc:creator>bobwells</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://lennoxcommunications.com/?p=483</guid>
		<description><![CDATA[For some of us with more than a few gray hairs, insights into younger people can be extremely useful, both in navigating life and in our marketing and business activities. Rebecca Thorman, writing in the blog modite.com, shares insights in her post, &#8220;Generation Y is too quiet, too conservative.&#8221; Source of her insight? She is [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>For some of us with more than a few gray hairs, insights into younger people can be extremely useful, both in navigating life and in our marketing and business activities. Rebecca Thorman, writing in the blog <a href="http://modite.com" target="_blank">modite.com</a>, shares insights in her post, &#8220;Generation Y is too quiet, too conservative.&#8221; Source of her insight? She is one. Excerpt: &#8220;Generation Y is so overly focused on the yin of consensus that we’ve lost its yang of conflict.&#8221; <a href="http://modite.com/blog/2008/01/16/generation-y-is-too-quiet-too-conservative/" target="_blank">Read story</a>.</p>
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		<title>Recession ironically a boom time for PR</title>
		<link>http://lennoxcommunications.com/marketing/recession-ironically-a-boom-time-for-pr/</link>
		<comments>http://lennoxcommunications.com/marketing/recession-ironically-a-boom-time-for-pr/#comments</comments>
		<pubDate>Thu, 21 Jan 2010 18:12:29 +0000</pubDate>
		<dc:creator>bobwells</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public relations]]></category>

		<guid isPermaLink="false">http://lennoxcommunications.com/?p=478</guid>
		<description><![CDATA[The Economist penned this very revealing article pointing out that, somewhat counterintuitively, PR is thriving despite the recession. The reasons are many, and the article has major insights about why firms are stepping up their use of PR in a time of turmoil. Read article.
]]></description>
			<content:encoded><![CDATA[<p></p><p><em>The Economist </em>penned this very revealing article pointing out that, somewhat counterintuitively, PR is thriving despite the recession. The reasons are many, and the article has major insights about why firms are stepping up their use of PR in a time of turmoil. <a href="http://www.economist.com/businessfinance/displaystory.cfm?story_id=15276746">Read article</a>.</p>
]]></content:encoded>
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		<title>The end of control and the future of content (video)</title>
		<link>http://lennoxcommunications.com/media/video-talk-the-end-of-control-and-the-future-of-content/</link>
		<comments>http://lennoxcommunications.com/media/video-talk-the-end-of-control-and-the-future-of-content/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 06:55:43 +0000</pubDate>
		<dc:creator>bobwells</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://lennoxcommunications.com/?p=470</guid>
		<description><![CDATA[A talk by futurist Gerd Leonhardt at Google, March 13, 2009. Extremely thought-provoking and highly recommended for media professionals.

]]></description>
			<content:encoded><![CDATA[<p></p><p>A talk by futurist Gerd Leonhardt at Google, March 13, 2009. Extremely thought-provoking and highly recommended for media professionals.</p>
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		<title>Social media can be a &#8220;next step&#8221; in courting customers</title>
		<link>http://lennoxcommunications.com/blog/social-media-can-create-a-next-step-to-a-new-customer/</link>
		<comments>http://lennoxcommunications.com/blog/social-media-can-create-a-next-step-to-a-new-customer/#comments</comments>
		<pubDate>Tue, 05 Jan 2010 19:15:20 +0000</pubDate>
		<dc:creator>bobwells</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://lennoxcommunications.com/?p=453</guid>
		<description><![CDATA[No, social media isn&#8217;t the quick cure to marketing ailments, but it can invite prospective customers and clients to get to know you better, writes Jay Baer in his interesting blog, Convince&#038;Convert. I particularly liked this point:
Social media is the perfect conversion half-step. Not sure whether you’re ready to buy a Toyota? Visit us on [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>No, social media isn&#8217;t the quick cure to marketing ailments, but it can invite prospective customers and clients to get to know you better, writes Jay Baer in his interesting blog, <a href="http://www.convinceandconvert.com" target="_blank">Convince&#038;Convert</a>. I particularly liked this point:</p>
<blockquote><p>Social media is the perfect conversion half-step. Not sure whether you’re ready to buy a Toyota? Visit us on Facebook, or follow us on Twitter, or read our blog, or watch our videos. Each of them will show you what our brand is REALLY like, and you won’t have to wade through all this pesky navigation and flash movies to get what you need.</p></blockquote>
<p>You may find value in reading <a href="http://www.convinceandconvert.com/email-marketing-advice/social-media-is-a-samaritan-not-a-savior/" target="_blank">the whole post</a>.</p>
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		<title>What&#8217;s Up at Lennox</title>
		<link>http://lennoxcommunications.com/consulting/whats-up-at-lennox-late-summer-edition/</link>
		<comments>http://lennoxcommunications.com/consulting/whats-up-at-lennox-late-summer-edition/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 09:12:23 +0000</pubDate>
		<dc:creator>bobwells</dc:creator>
				<category><![CDATA[Consulting]]></category>

		<guid isPermaLink="false">http://lennoxcommunications.com/?p=344</guid>
		<description><![CDATA[Late autumn sees us helping out clients Progressive Democrats of America and Character Development Systems, plus sister firm Wells Communications. We are also developing a prototype for an online publication called The Boulder Reporter &#8211; still very undone but you&#8217;re welcome to look. We&#8217;ve been deepening our in-house capabilities with Wordpress, Twitter, and other Internet [...]]]></description>
			<content:encoded><![CDATA[<p></p><p>Late autumn sees us helping out clients <a href="http://www.pdacolorado.org/cd2">Progressive Democrats of America</a> and <a href="http://www.characterdevelopmentsystems.com">Character Development Systems</a>, plus sister firm <a href="http://www.wellscommunications.net">Wells Communications</a>. We are also developing a prototype for an online publication called <em>The Boulder Reporter</em> &#8211; still very undone but you&#8217;re <a href="http://www.boulderreporter.com" target="_blank">welcome to look</a>. We&#8217;ve been deepening our in-house capabilities with Wordpress, Twitter, and other Internet tools. And, yes, we have time to talk or correspond with you about new projects or investments. <em>&#8211; BW, October 29, 2009</em></p>
]]></content:encoded>
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		<title>Robert McChesney on journalism&#8217;s crisis (audio)</title>
		<link>http://lennoxcommunications.com/media/robert-mcchesney-on-journalisms-crisis-and-future/</link>
		<comments>http://lennoxcommunications.com/media/robert-mcchesney-on-journalisms-crisis-and-future/#comments</comments>
		<pubDate>Thu, 21 May 2009 00:52:51 +0000</pubDate>
		<dc:creator>bobwells</dc:creator>
				<category><![CDATA[Media]]></category>

		<guid isPermaLink="false">http://lennoxcommunications.com/?p=282</guid>
		<description><![CDATA[This is an MP3 audio file of a talk by Robert McChesney in Portland, February, 2009, &#8220;Journalism and the Future of Democracy.&#8221; McChesney is Professor of Communications at University Of indiana. (Audio file courtesy of Alternative Radio, Boulder, Colorado). Play or download MP3 file
]]></description>
			<content:encoded><![CDATA[<p></p><p><a href="http://lennoxcommunications.com/wp-content/uploads/2009/05/mcchesney.jpeg"><img src="http://lennoxcommunications.com/wp-content/uploads/2009/05/mcchesney-150x150.jpg" alt="mcchesney" title="mcchesney" width="150" height="150" class="alignleft size-thumbnail wp-image-285" /></a>This is an MP3 audio file of a talk by Robert McChesney in Portland, February, 2009, &#8220;Journalism and the Future of Democracy.&#8221; McChesney is Professor of Communications at University Of indiana.<span id="more-282"></span> (Audio file courtesy of Alternative Radio, Boulder, Colorado). <a href="http://www.lennoxcommunications.com/audio/mcchesney.mp3">Play or download MP3 file</a></p>
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		<title>Innovators cluster in U.S. mega-cities (video)</title>
		<link>http://lennoxcommunications.com/marketing/the-innovators-cluster-in-certain-mega-cities/</link>
		<comments>http://lennoxcommunications.com/marketing/the-innovators-cluster-in-certain-mega-cities/#comments</comments>
		<pubDate>Fri, 15 May 2009 05:37:11 +0000</pubDate>
		<dc:creator>bobwells</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://lennoxcommunications.com/?p=190</guid>
		<description><![CDATA[Richard Florida explains in this video why innovative people cluster together. From C-SPAN.]]></description>
			<content:encoded><![CDATA[<p></p><p>Very useful insights into how innovators all rush to live together in about 40 regions worldwide. That&#8217;s just one &#8220;big idea&#8221; from this presentation by author Richard Florida, delivered earlier this year on the Google campus in Silicon Valley.</p>
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<p><a href="http://vimeo.com/4638992">Richard Florida, &#8220;Who&#8217;s Your City?&#8221;</a> from <a href="http://vimeo.com/user1302778">Bob Wells</a> on <a href="http://vimeo.com">Vimeo</a>.</p>
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