Figuring out Generation Y: the too-quiet generation?

For some of us with more than a few gray hairs, insights into younger people can be extremely useful, both in navigating life and in our marketing and business activities. Rebecca Thorman, writing in the blog modite.com, shares insights in her post, “Generation Y is too quiet, too conservative.” Source of her insight? She is one. Excerpt: “Generation Y is so overly focused on the yin of consensus that we’ve lost its yang of conflict.” Read story.

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Recession ironically a boom time for PR

The Economist penned this very revealing article pointing out that, somewhat counterintuitively, PR is thriving despite the recession. The reasons are many, and the article has major insights about why firms are stepping up their use of PR in a time of turmoil. Read article.

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