Capabilities / Services
Business documents
We start with reasoned analysis of your objectives and of media in your audiences. We produce appropriate communications, which might include press releases, website copy, white papers, newsletters, and bylined articles. Our PositionRight Analysis (TM) means that we get your messages right the first time.
Media relations
Contacts with media people must be pursued according to a strict protocol known only to media insiders and to relatively few “PR professionals.” We, having been inside the media (as editors and reporters) and outside it (as PR practitioners), know and practice these rituals.
Website creation and deployment
We develop websites — from concept to copywriting, design, development and launch — and do ongoing content changes as needed. From “brochureware” sites to complex ones. Wordpress-based sites a specialty. We produce video and audio content internally or with outside partners when appropriate.
New-media entrepreneurship
Development of media properties, including positioning strategy, competitor analysis, format design, marketing strategy, pro-forma budgeting, key-personnel staffing, and more. We’ve developed and run successful media properties, and we also advise other publishers.
See specific examples of our work.
.
.
.
.
..
.
.
.
.
